Sunday, September 30, 2007

Student declares war on unwanted sales drives

The Dallas Morning News publishes an op-ed piece by a high school student who taps into the frustration so many people in the school community feel about old-style fundraisers where kids become a cog in a corporate sales machine in exchange for a chance at prizes like limo rides:

"Between selling magazines, books and candles, I have seen it all. Or, should I say, sold it all? I am one of the many manipulators haunting our streets today. I use tactics such as sweetness, vulnerability and the perfect smile to get just what I want – your cash. In the blink of an eye, I have your money and have ordered the 25 magazines that you never really knew you wanted.

"The companies behind these fundraisers tinker with the minds of their sales force. No longer is this child little Bobby from down the street. He has been programmed.

"We have all been programmed. The only thing running through your sweet child's mind is that prized limo trip, which is only obtainable by selling those 40 candles."

Her solution: Come up with creative, community-based fundraisers that deliver fun times and needed services.

It's only a matter of time before the FUNdraising approach sweeps the nation.

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