Friday, September 28, 2007

One key to breaking through fundraising fatigue

A recent piece in the Star-Gazette amplifies one of the points in the FUNdraising manifesto posted below. How do you break through fundraising fatigue on the part of donors?

"'Tell parents why you're raising money,' says [Tim] Sullivan [president of PTO Today]. 'It's not about $2,000 or $10,000. It's about the new playground, field trips, children's first exposure to the theater or musical events. Be accountable. Show what you did with last year's money. Include pictures of smiling kids taking last year's field trip on your fundraising poster.'

"The reality is that fundraising often provides essential funds for the extras that turn schools from piles of bricks into magical places of discovery and learning and community, says Sullivan: 'When you fail to make that connection, you've got a recipe for parents getting really tired of fundraising.'"

Are you making that connection as well as you could?

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